Tuesday, February 1, 2011

Foursquare: Old-School Recess to New-School Social Media

Back in September a friend of mine asked if I have heard about Foursquare. My immediate reaction was "of course! I used to play all the time!" My friend was not talking about the old-school pass the ball recess game from middle school; she was talking about the newest social media frenzy. 

A social media trend I haven’t heard of… this couldn’t be possible! I needed to know more. I went to Foursquare.com to check it out directly. My first impression was GREAT another place to tell people what I am doing (who really cares where I am) and/or another place to comment on restaurants and other local venues. 
After a few weeks of using Foursquare I realized it was much more than my statements above.


So, what exactly is Foursquare you ask? The website states that Foursquare on your phone gives you and your friends a new way of exploring your city. You can earn points and unlock badges for discovering new things. In my own words, Foursquare is a game, a GPS, a coupon, Facebook and Twitter all in one application. 


Want to get started? Check out the video below for answers to all your important "how to?" questions.





How To Unlock Your World With Foursquare on Howcast


In the world of marketing, Foursquare may have all the answers. Besides being a social media application, Foursquare keeps track of the most popular "check-ins", which tells where people are going and what they are saying about venues all around the world.


Sree Screenivasan, Dean of student affairs at Columbia University's Graduate School of Journalism explains in an article on DNAinfo.com what he learned from Foursquare in just two months. In the article, Professor Screenivasan talks about his teachings on social media trends using Facebook, Twitter, and LinkedIn, skipping on Foursquare until he started using it personally. 


Ten Things I Learned from Two Months on Foursquare - DNAinfo.com


Professor Screenivasan believes, "Foursquare has potential for journalism, for businesses and everyday folks. Like all technology, it may not be appropriate for everyone, but we should all at least be familiar with it." Screenivasan now includes Foursquare during his social media lectures. 

According to the about page found on the Foursquare website co-founders Dennis Crowley and Naveen Selvadurai met in 2007 while working in New York City. They began building Foursquare in fall 2008, and launched it at South by Southwest Interactive in Austin, Texas in March 2009. As of December 2010, Foursquare had over 5 million users worldwide.

So, if you are like me and enjoy keeping up with friends and staying in the know when it comes to social media trends, check out Foursquare and start "unlocking your city" today. 





Have fun and thank me later for your new addiction! 

 ~ Heidi

3 comments:

  1. It's kinda of hard to be addicted to FourSquare when you don't have a smart phone. The only thing about FourSquare that would get me interested are discounts and exclusive deals. Otherwise, I wouldn't see the point of "checking in" since it would also broadcast your location letting thieves know when to rob your house.

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  2. Beverlie - You don't need the smartphone app to use Foursquare and enjoy the benefits. (Although it is easier and more fun) I signed up in September before I had my Blackberry. You can go to the mobile website if your phone gets access to the Internet or "Check in" from your computer. The discounts and exclusive deals are a lot of fun. If you are worried about stalkers or thieves "Check in" after you are leaving the location or go "off the grid" which allows you to earn points without sharing exactly where you are. Try it out for a week or two and let me know if you changed your mind.

    ~ Heidi

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  3. Wow... u can actually become a mayor if u are a loyal customer,
    this sounds cool

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